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Digital Marketing or digital marketing is a form of business promoting and marketing a brand ( brand ) using digital media, such as the internet. Digital marketing is now a very popular strategy and is used by almost most marketers around the world. This is the impact of the increasing world of internet and technology, thus making the internet a very prospective market. 

Digital marketing is also marked by the emergence of various Digital Agencies, both in the world and digital agencies  Digital Agency is a consulting company that will help your business or business in various matters relating to the digital world, for example in the scope of work of marketing, promotion, technology, creative, development and so forth. So , digital marketing includes many techniques and practices contained in the internet marketing category.

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 Digital marketing also combines psychological, humanist, anthropological and technological factors that will become new media with large, interactive and multimedia capacities.

 Digital marketing will produce interactions between producers, market intermediaries, and consumers. 

Digital marketing also has many advantages that are not possessed by conventional marketing strategies ( offline marketing), including in terms of measurement or measuring the success of a strategy. Digital marketing has many tools to measure how effective it is, for example by using Google Analytics.