what is website marketing
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Website Marketing >
Website Marketing At the beginning of 2019 there were close to 10 billion websites on the world wide web and by 2020, that figure is set to double. That’s a lot of websites and a lot of competition!
Your website needs to stand out from the crowd and tell your story. If you are looking to update your website, combine it with another website or build a new website from scratch, you might want to take some advice from the professionals.
We've provided key insights and strategies and helped companies build new websites from scratch with proven results.
Website Review >
We think its a good idea to start at the beginning with a review of ‘Where you are now”… So what can we review:-
Design and usability issues
Technical glitches
Backlinks and anchor links
Strategies to increase website visitors and conversions
Competitor insight
And we’ll also take a look under the hood at your Google Analytics data to find out:-
Who your visitors are
What are they doing on your site
Where are they coming from
When are they coming
Why are they coming to your site
We prefer simple. . .
We can work with you to create a strategy or plan based on your business objectives. It doesn’t have to be complicated, we prefer simple.
Website Wireframes
Wireframes & Design >
We’ll develop wireframes to show you how your website will work and where the wiring goes. After that we move onto the fun stuff, the design which involves style, tone and color.
Copy & Content >
Sometimes the most difficult part of the site is getting the content together. Your copy will need to be written by a professional website copywriter who knows how to optimize the words and you'll need to select images or illustrations to make your content more interesting or even make a video.
And you'll also want to be figuring out what widgets you want to include on your site to help get your site content shared, such as the social like buttons, blog post integrations and feeds.
Technical SEO >
Finally, there’s quite a bit of Technical SEO involved behind your site. This is the stuff that you don’t see, but its the important bit that will help you on your way up the search engines. We’ll can assist you with meta tags and other geeky stuff.
Analytics and ROI >
Website Marketing - AnalyticsGoogle Analytics is without doubt, one of the most powerful internet tools on the planet.
We’ve invested some serious time learning how it works and can show you how to get the very best out of it, whether you just want to track the simple stuff or you want to set up conversion goals, funnels and insights on your site.
Website Testing >
Website Marketing - Website TestingIf you want to find out what’s working and what’s not working on your site, we can help you do some testing. There are several options:
One-off Usability tests using crowd-sourcing and video – cheap and fast
Heatmaps and click-tracking – more expensive, but more insightful
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