Today Affiliate marketing is one of the most popular and most effective ways to advertise on the Internet.affiliate_marketing
The Principle
It’s very simple. A company, let’s say Amazon, goes to another web site and asks them to place a banner or link to Amazon on their site. Every time a user clicks on that Amazon banner and visits the site, the owner of the original site gets a commission. It’s as simple as that!
Brief History
Affiliate marketing’s history online has been short, it goes back to approximately 1994 with the trailblazing music website www.CDNow.com. They were, as far as most people know, the first site to pay other sites for directing Internet traffic to them. Internet giant Amazon.com soon caught on and became the site most associated with affiliate marketing. Today, the practice of affiliate marketing is used by essentially every major web site in the world.
Why affiliate marketing?
One of the reasons that affiliate marketing has proven to be so popular is that it is completely based on performance. In most cases, the company doing the advertising doesn’t pay a single penny to the site that is carrying their ad unless there is evidence that Internet traffic has been driven to the advertising site. There are, however, other ways of doing affiliate marketing. Some advertising sites have paid the site hosting their link-based not on the number of times an original IP visits through the link, but on the number of times the banner ad was “seen.” This method presents a whole host of problems since things like hit counts can be forged and there is no way to insure that just because someone visited a web page that had your logo on it that they even saw it or if they did, that they even knew what it was.
Other methods
They include paying only when a link is followed AND some kind of transaction takes place. This can be tough on the site hosting the link because the attention span of the average Internet user isn’t long enough in most cases to follow a link and then either complete a purchase or fill out a form of some kind. The conventional method simply pays a host a commission for every time an original IP is directed to their site.
In only a few years affiliate marketing has become one of the tops ways to advertise online. When you compare it to other advertising methods such as PPC (Pay Per Click), it’s cost-effectiveness is second to none. Affiliate marketing is set to become the biggest and most widely used way to advertise your product online, with many companies adopting its methods daily, its future will certainly be a bright one.
The Principle
It’s very simple. A company, let’s say Amazon, goes to another web site and asks them to place a banner or link to Amazon on their site. Every time a user clicks on that Amazon banner and visits the site, the owner of the original site gets a commission. It’s as simple as that!
Brief History
Affiliate marketing’s history online has been short, it goes back to approximately 1994 with the trailblazing music website www.CDNow.com. They were, as far as most people know, the first site to pay other sites for directing Internet traffic to them. Internet giant Amazon.com soon caught on and became the site most associated with affiliate marketing. Today, the practice of affiliate marketing is used by essentially every major web site in the world.
Why affiliate marketing?
One of the reasons that affiliate marketing has proven to be so popular is that it is completely based on performance. In most cases, the company doing the advertising doesn’t pay a single penny to the site that is carrying their ad unless there is evidence that Internet traffic has been driven to the advertising site. There are, however, other ways of doing affiliate marketing. Some advertising sites have paid the site hosting their link-based not on the number of times an original IP visits through the link, but on the number of times the banner ad was “seen.” This method presents a whole host of problems since things like hit counts can be forged and there is no way to insure that just because someone visited a web page that had your logo on it that they even saw it or if they did, that they even knew what it was.
Other methods
They include paying only when a link is followed AND some kind of transaction takes place. This can be tough on the site hosting the link because the attention span of the average Internet user isn’t long enough in most cases to follow a link and then either complete a purchase or fill out a form of some kind. The conventional method simply pays a host a commission for every time an original IP is directed to their site.
In only a few years affiliate marketing has become one of the tops ways to advertise online. When you compare it to other advertising methods such as PPC (Pay Per Click), it’s cost-effectiveness is second to none. Affiliate marketing is set to become the biggest and most widely used way to advertise your product online, with many companies adopting its methods daily, its future will certainly be a bright one.
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